AMSOIL Installer Program Benefits

Annual Co-op Credit

AMSOIL installer accounts that spend $10,000 or more in a year now earn 2% co-op credit (up to $1,000) that can be applied to the costs of qualified advertising, literature, merchandising and promotional items for their business. Co-op credit will be distributed in January of the following year after it was earned and expires on Dec. 31.

What’s New in the AMSOIL Installer Program?

The AMSOIL Installer Program has undergone several updates to bring more benefits and opportunities for businesses that provide vehicle services. These changes are designed to help businesses attract new customers, increase revenue, and build lasting relationships with existing clients. From increased co-op credits to new marketing tools, the updated AMSOIL Installer Program is a powerful tool for installers to grow their business. In this comprehensive guide, we will explore each aspect of the program in detail to give you a complete understanding of how it can benefit your business.

The updated AMSOIL Installer Program has added several new features that increase its value to participating businesses. These changes include::

• Higher co-op credit rates to help installers offset the costs of marketing and promotional activities.
• A new print center offering personalized, co-branded materials that help businesses promote their AMSOIL partnership.
• Merchandising kits designed to enhance the visibility of AMSOIL products within the service center.
• Support for marquee signs for high-volume installers, helping to increase brand recognition.
• Targeted videos that can be shown in customer waiting areas to educate clients about AMSOIL products.
• Enhancements to the Installer Locator, which drives more traffic to participating businesses.

Each of these changes is designed to increase customer engagement, improve marketing efforts, and provide a competitive edge to service centers that install AMSOIL products.

Co-op Credit: A Valuable Incentive for Installers

One of the standout features of the updated AMSOIL Installer Program is the enhanced co-op credit system. Co-op credits allow installers to earn financial rewards based on their annual AMSOIL product purchases, which can then be applied to marketing and promotional efforts.

How It Works

Installer accounts that spend $10,000 or more on AMSOIL products within a year are eligible for a 2% co-op credit. This means that businesses can earn up to $1,000 annually to use toward qualified marketing efforts, such as print or digital advertising, promotional materials, or even event sponsorships.

The co-op credits are awarded at the beginning of each year, following the purchases made in the previous year. For example, credits earned in 2024 will be available for use starting in January 2025, and they expire on December 31. This gives installers a full year to take advantage of the program and maximize their marketing efforts.

What Can Co-op Credits Be Used For?

Co-op credits can be applied to a wide range of marketing activities, including:

• Online advertising: Installers can promote their services on platforms like Google, Facebook, or Instagram to reach a wider audience.
• Print advertising: Use credits to advertise in local newspapers, magazines, or other print media to attract customers from the surrounding area.
• Event sponsorships: Co-op credits can help businesses sponsor local events, such as car shows or community fairs, where they can promote their AMSOIL partnership and attract new customers.
• Promotional items: Credits can be used to purchase branded items such as banners, signs, or apparel, which can be displayed in and around the shop to promote AMSOIL products.

By offering co-op credits, AMSOIL helps businesses lower their marketing costs while increasing their visibility to potential customers.

Personalized Marketing Materials Through the New Print Center

In today’s competitive marketplace, branding is essential for any business. That’s why AMSOIL has introduced a new print center that allows installer accounts to create customized, co-branded marketing materials.

What Does the Print Center Offer?

The AMSOIL Print Center offers a variety of marketing materials that can be personalized with the installer’s logo and contact information. These materials include:

• Sell sheets: Highlight the benefits of AMSOIL products with professionally designed sell sheets that educate customers on why they should choose AMSOIL for their vehicle.
• Menu boards: Display AMSOIL products and services in a clear, visually appealing way to help customers understand what’s available.
• Counter mats: Keep AMSOIL top-of-mind by placing branded counter mats in high-traffic areas, such as the reception or checkout area.
• Tents and banners: Whether you’re participating in an outdoor event or simply want to promote AMSOIL outside your shop, custom tents and banners are an effective way to get noticed.
• Business cards: Ensure that your shop is always represented by including your contact information on professional business cards that feature the AMSOIL logo.
• Posters: Brighten up your shop with branded posters that highlight AMSOIL products and services.

By offering these personalized marketing materials, AMSOIL helps service centers maintain a professional image while promoting their partnership with a trusted brand. All items are available through the AMSOIL Print Center, and co-op credits can be used to offset the cost.

Discounted Merchandising Kits for Installers

In addition to the new print center, AMSOIL is offering discounted merchandising kits to installer accounts. These kits contain a variety of items that can be used to promote AMSOIL products in your shop.

What’s Included in the Merchandising Kits?

The merchandising kits include items such as:

• Signs: Display AMSOIL signs in and around your shop to let customers know that you offer AMSOIL products.
• Flags: Capture the attention of passersby with brightly colored flags that advertise AMSOIL.
• Apparel: Outfit your staff in AMSOIL-branded hats and apparel to reinforce your partnership with the brand.
• Banners: Use AMSOIL banners to promote products inside and outside your shop.

The merchandising kits are available to new installer accounts at a discounted rate, and periodic promotions are offered to existing accounts. These kits are an affordable way to enhance your shop’s branding and make it clear to customers that you offer high-quality AMSOIL products.

Support for Marquee Signs

For high-volume installers, AMSOIL offers financial support for marquee or large lighted signs. These signs prominently display the AMSOIL logo outside the shop, helping to build brand recognition and attract new customers.

How It Works

AMSOIL will share the cost of installing these large signs, making it easier for businesses to invest in high-visibility marketing. Additionally, co-op credits can be applied toward the cost of the marquee signs, further reducing the financial burden on installers.

Marquee signs are an effective way to boost a business’s local presence and reinforce its association with a trusted brand like AMSOIL. By helping installers cover the cost of these signs, AMSOIL makes it easier for businesses to attract attention and increase foot traffic.

New Educational Videos for Customers

Another significant update to the AMSOIL Installer Program is the introduction of five new educational videos. These videos are designed to help installers educate their customers about AMSOIL products and their benefits.

What Topics Do the Videos Cover?

The new videos cover a range of AMSOIL products, including:

• Motor oils
• Diesel oils
• Automatic transmission fluids
• Gear lubes
• Fuel additives

Each video explains how these products work and the specific benefits they provide for vehicles. For example, customers will learn how AMSOIL motor oils protect engines from wear, improve fuel efficiency, and extend the life of their vehicles.

How Can Installers Use These Videos?

The videos are designed to be shown in installer waiting areas, where customers can watch them while their vehicle is being serviced. By showcasing these videos, installers can increase customer awareness of AMSOIL products, making it more likely that they’ll choose AMSOIL for their next service.

Enhanced Installer Locator Program

The AMSOIL website receives tens of thousands of visitors each day, many of whom are looking for service centers that offer AMSOIL products. To help drive traffic to participating businesses, AMSOIL has enhanced its Installer Locator program.

How the Locator Works

Installer accounts that purchase $3,500 or more annually are eligible to be listed on the AMSOIL Locator, which is accessible via the AMSOIL website. This listing includes a complete profile page with the business’s contact information, services offered, and a link to their website.

For installers who spend $25,000 or more annually, AMSOIL offers a premier listing, ensuring that their shop appears at the top of search results on the locator. This enhanced visibility can lead to increased traffic and more business for participating shops.

Volume Discounts: A Major Incentive for High-Volume Installers

The final major update to the AMSOIL Installer Program is the new volume discount structure. This structure rewards high-volume installers with greater discounts, helping them reduce their costs and improve profitability.

How the Volume Discount Structure Works

Installer accounts earn discounts based on the amount they spend on AMSOIL products within a calendar year. The more an installer spends, the greater the discount. Once a business reaches a certain spending threshold, their discount is locked in for the following year, providing stability and predictability for their purchasing decisions AMSOIL has revamped its Installer Program to provide even more value to vehicle service businesses. These updates enhance the program’s benefits and offer significant opportunities for businesses to grow their customer base and generate more revenue. This 3,000-word guide dives deep into the new AMSOIL Installer Program features, breaking down the value each component offers and how it can boost your business.

Overview of the AMSOIL Installer Program

The AMSOIL Installer Program is tailored for service centers, garages, and automotive businesses that install AMSOIL products in customer vehicles. With a wide range of benefits designed to help businesses attract more clients, the program is an excellent choice for businesses looking to boost their reputation and expand their services.

The updates made to the Installer Program focus on making it easier for businesses to market AMSOIL products, increase sales, and establish a stronger presence in their local communities. Whether you’re a large service center or a small garage, the AMSOIL Installer Program offers a variety of tools to help you succeed.